Website Redesign Project For A Norwegian Digital Agency Specializing In App And Web Development, Focused On Creating A Modern, Clear, And User-Friendly Digital Experience.

Client
Michelle Sæther
Role
Product design
Duration
5 weeks
Scope
UX Research, UI Design
Overview
Link Utvikling is a Norwegian digital agency specializing in app and web development using Flutter. The goal of this project was to redesign the agency’s website and create a more modern and engaging digital presence.
The focus was on presenting the agency’s services in a clear and structured way, improving the overall user experience, and creating a visual identity that communicates professionalism and technical expertise.

The Challenge
Presenting digital expertise through a clear online experience
For a digital agency, a website is more than just an online presence. It is an important touchpoint for communicating services, building trust, and helping potential clients understand what the agency offers.
The challenge was to redesign Link Utvikling’s website with a clearer structure and a more contemporary visual direction, making it easier for visitors to navigate the website and understand the agency’s expertise in app and web development.

The Approach
From business goals to visual design
My approach focused on translating the agency’s needs into a clear and consistent website experience. I considered how content, layout, typography, and visual hierarchy could work together to communicate information effectively.
The design process focused on balancing aesthetics and usability, ensuring that the website felt modern while keeping the agency’s services and core message at the center of the experience.



The Results
Bringing the new website experience together
The final design presents a redesigned website concept for Link Utvikling, combining a modern visual direction with a focus on clarity and usability.
The experience was designed to communicate the agency’s services, establish a cohesive digital presence, and make information easier for visitors to explore.
